Monthly Update – Florida Tourism by the Numbers in February 2016

Did you know Florida welcomed a record 105 million* visitors in 2015?

Domestic visitors accounted for 85.5% of total overnight visitation, an increase of 8%. International visitation accounted for 14.5% of total overnight visitation, with an estimated 11.2 million* overseas visitors and 4.0 million* Canadians.


Additionally, the number of travel-related jobs reached a record high with 1.2 million Floridians employed in the tourism industry.

If you missed Governor Scott’s press conference, you can read Sunshine Matters.